Xocial AI/ 2024

Xocial AI

An AI creative platform for building realistic digital influencers and generating reusable visual content.

Creating digital influencers with AI

Xocial AI helps brands and creators build realistic digital influencers and generate content with them. I worked on the Clik Model experience, designing how users create models, generate and replicate images, manage their content, and choose a plan.

Problem

Making AI creation less complicated

Creating a digital influencer involved several steps, from providing reference images and creating a model to generating content and managing the results.

For users unfamiliar with AI tools, this could quickly become technical and difficult to follow. We needed to make these capabilities feel simple without taking away the creative control users needed.

Making model creation easier to follow

Creating a model starts with giving the AI enough visual information about the person. I designed a guided flow that focuses on what users need to provide, helping them move from reference images to a model they can reuse for future content.

Xocial AI guidance for choosing suitable model reference images — Creating a reusable model from reference images

Xocial AI model creation flow using uploaded reference images — Creating a reusable model from reference images

A quicker way to start creating

Not everyone needs to create a model first. Users can choose from available sample models and start generating content immediately, giving them a quicker way to experience the product before creating their own.

Xocial AI sample model selection experience — Starting with a sample model to generate content

Selected Xocial AI sample model ready for content generation — Starting with a sample model to generate content

More control beyond prompting

Some visual ideas are easier to show than describe. Users can add a reference image and choose to replicate its clothing, pose, or background, giving them more control over the next generation without relying entirely on prompts.

Xocial AI workflow for replicating clothing from a reference image — Using references to replicate clothing, pose, or background

Xocial AI workflow for replicating a reference background — Using references to replicate clothing, pose, or background

Keeping generated content organised

As users create more images, the gallery gives them one place to find and manage their previous generations. They can browse their results, open individual images, and return to content they want to use again.

Xocial AI gallery showing a collection of generated images — Browsing and managing previously generated images

Xocial AI gallery controls for browsing and filtering generated images — Browsing and managing previously generated images

Managing the models behind the content

Models are kept separate from generated images so users have a dedicated place to manage the identities they create. They can view their models, make changes, create new ones, or remove those they no longer need.

Xocial AI models workspace with reusable digital influencer identities — Managing reusable AI models in one place

Detailed view of a reusable Xocial AI model — Managing reusable AI models in one place